Utility rates must be thoughtfully designed to align with the demands of energy transition. It’s crucial to account for higher fixed costs and equitable distribution among ratepayers. California’s income-based rates, though well-intentioned, are problematic. It deviates from core principles of cost of service causation and will slow the adoption of energy-efficient devices and sustainability. To serve the greater good, we must adopt a technology-agnostic approach and minimize politically-driven decisions. Let’s prioritize thoughtful design and avoid letting short-term motives overshadow long-term sustainability.